Basics of a Lead
Lead Generation in simple terms is the name given to the process of gathering information of people who are interested in our services or products that we are offering now, “lead” to be exact is the information of the person who is interested in our product/service.
Lead Generation can be classified into two categories
1. Inbound Marketing
2. Outbound Marketing
Inbound Marketing Strategy
In today’s world we have to accept that the buyer holds the key to the company success. Inbound Marketing strategy is more about digital branding than direct sale.
In this process we are getting the client to get to know about our brand or to sign up to our website so that when the time is right this potential client could be converted to an actual client.
This is a win-win strategy for any new brand as even though they are not getting signups or any products purchased by the website the brand is still able to grab some eyeballs.
Is a small name given to huge set of tasks Inbound Marketing tasks are listed below:
Search Engine Optimisation(SEO)
Social Media Marketing(SMM)
In other words any content/page published online that brings the client into your website is called as inbound marketing.
Outbound Marketing Strategy
Outbound Marketing has been around the market from a very long time it is the traditional way of doing the marketing you have seen the television commercials, radio advertisements, newspaper advertisements, door-to-door marketing, These are all example of Outbound Marketing, we are not going to discuss too much about it as we believe that you have overall understanding of the amount of investment required and also the expected return on investment.
The new addition to these kind of advertisement is Email Marketing and SMS Marketing which involves directly reaching out to the potential client with an intention to convert, if the client has any current requirement for the product or services that you have to offer.
One of the biggest problem with Outbound Marketing is that we can never calculate the proper return on investment.
Basics of Lead Capturing
Lead Capturing begins with attracting the client to our page on which we have listed down all the services/products that we have to offer, along with that we also have to sure why this is the best time to invest in their service
The process of Lead Generation is just attracting people onto the page where we have listed down our services or products this could be a website or a landing page. Even though there are a lot of ways to gather people’s attention online but still getting the attention of actual client is difficult.
Here at MakeUBIG we take care of your Lead Generation process by selecting the right keywords for your website’s landing page as well as by optimal Google campaign management. We follow different tactics for B2B lead generation (Business to Business) and B2C Lead Generation (Business to Client).
Other than the mentioned ways of Online Lead Generation MakeUBIG also make sure that we use latest techniques for Online Brand Promotion, Optimal Lead Generation, best design analysis for SEO friendly content creation to be used for Online Business Promotion.
Online Lead Generation is complex but what comes next is lead management do you think that after following all the best practices in landing page optimization and optimal client acquisition process the best way to manage Leads is through excel sheets?
We surely need a CRM Integration for landing page so that you will be able to manage leads properly, CRM stands for customer relationship management and it allows us track the relevancy of the received lead also allows us to manage the lead acquisition cycle and hence result in optimal lead generation.
Benefits of CRM integration in Lead Generation Process
- Real-time tracking of Leads along with next plan of action
- Showcasing and Sharing the lead state by conversation notes
- Easy to track down the conversion shortcomings
- Bulk mailing
- Better client retention by setting up future timelines and events
- 5 - 7 /month for Individual
- 10 - 15 /month for Start-Up
- 17 - 25 /month for Level 1+ Start-Up
- As per business /month for Market Leaders