Latest Algorithm Updates by Google are a part and parcel of SEO. SEO analyst and Digital Marketers have to keep up with the dynamic nature of search engine guidelines in order to survive in the field of Digital Marketing. This blog gives you an insight into latest Google major algorithm updates until January 2018 so that you can follow Best Digital Marketing Practices in 2018.
Google Maccabees Update:
Google Maccabees Update was launched in last week of December 2017. Originally, the update did not receive any specific name, but Barry Schwartz of SERoundtable named it Maccabees and the search community followed on.
- It targets massive arrays of Keyword Permutations:-
Targeting multiple keyword permutations on different pages is used to cover up all possible combinations of the long-tail keyword.
For example, Digital marketing agency in Delhi will have separate pages or blogs targeting each of the following:
- Best Digital Marketing Agency in Delhi
- Delhi best digital marketing agency
- Affordable digital marketing agency
This will lead to bad user experience and low-quality content, as the content is solely based on search engines.
Instead, use one page to target multiple combinations of keywords listed above. Content should be human-oriented first and SEO factors should be secondary.
- Doorway pages Demolished completely:
Website using doorway pages are most affected by Google. Google is now taking strict action against Black hat SEO practices like doorway pages by completely eliminating the website from search engine result pages.
Doorway pages are low-quality webpages optimized for highly searched queries used for spam purpose. It contains a hidden text in order to load and redirect to a page with a specific keyword or phrase searched by the user. Thus, deceiving both user and search engine.
- Low quality Affiliate & ADD Heavy Website:
Many Affiliate sites which promotes irrelevant content and distrupt the search have to face the heat. Also overbearing ADD heavy websites were taken down. This was done to ensure quality content delivery to end users.
Some of the other Google minor updates in 2018 are:
- More Focus on Technical SEO cum site structure:-
Technical SEO is often neglected by marketers due to many factors like coding knowledge and involvement of development team. To rank better equal priority must be given to Technical SEO as Google has started taking down websites that have no schema.org.
Schema.org is used to implement Structured data. Structured data is a way to inform search engine about the content in your HTML. It helps to categorize website niche and mark products, reviews, events and menus so that search engines like google can go through this information and present it in an effective way. This is the beginning of Marketing Automation.
- No compromise with Security:-
It has been observed that websites having SSL certificate (Secure Socket Layer) rank higher than traditional HTTP sites. HTTPS provides authentication and maintains privacy & integrity of exchanged data.
HTTPS is implemented by obtaining an SSL certificate. SSL layer works on the principal of cryptography to establish an encrypted connection with the help of a key pair. So, to compete with your competitor in SERPs upgrade to HTTPS.
- Mobile Friendly & Responsive:-
Various SERPs analysis over past 6 months shows that Google tends to give higher preference to sites having AMP (Accelerated Mobile Pages) in addition to old-school mobile marketing factors like mobile speed and responsiveness.
AMP is an open source web framework designed by Google to create fast loading mobile-friendly pages. It takes into account both speed and mobile user experience. The best thing about AMP is that it can work with the existing website also.
- AJAX Crawling Scheme will be Ignored:
In 2009, Google announced that that it will no longer support original AJAX crawling scheme. Now, in December 2018, Google remarked that it will not be using the AJAX crawling scheme. John Mueller of Google wrote in the new blog post that “Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.”
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Major Algorithm Updates By Google 2018
Latest algorithm updates by Google are a part and parcel of SEO. SEO analyst and Digital Marketers have to keep up with the dynamic nature of search engine guidelines in order to survive in the field of Digital Marketing. This blog gives you an insight into latest Google major algorithm updates until January 2018 so that you can follow Best Digital Marketing Practices.