It is a misconception that If you Make an Awesome Product, It will Automatically be sold in the market.
According to Johnthan Lister “As marketers, we should be changing the mantra from always be closing to always be helping.”
For marketers, Success Rate depends upon Knowing everything about customer’s needs, requirements, Likes/Dislikes, Budget and Trends. Engaging them across their entire journey and personalizing content with artificial intelligence is one of the most important aspect.
Here are the 5 Realities Marketers Need to be Aware of in order to survive :-
(1). Importance of Cloud :-
Decade ago, Companies use to store large number of data in tedious way. Companies had to invest in numerous servers to store data. Data was also highly fragmented and vulnerable to destruction and cyber attack.
With the evolution of Cloud Computing companies have now access to remote server without the need to maintain Infrastructure. Data is Stored at a Centralised Location which can be accessed any time and by anyone. With the cloud, consumer data can easily and instantaneously be used to power personalized experiences across different channels. Cloud plays a crucial role in storing different types of Information to Generate Instant Leads.
(2). Mobile Marketing :-
According to Smart Insights, 80% of internet users own a smartphone and moreover, 71% of marketers believe mobile marketing is core to their business. In this modern era, consumers interact with products and brands at any time, in any place and across numerous channels—from apps to the mobile web to social sites like Facebook, Instagram, Twitter and Pinterest. Moreover, Google introduced Geo targeted ADs to target users based upon their geographical location.
Consumers are more likely to buy and recommend from a business that has a better mobile experience. Average smartphone Conversion Rate are upto 64% compared to average desktop conversion rates.
(3). Artificial Intelligence :-
Effort is more Important, but knowing where to make an effort makes all the difference. Using Various Artificial Intelligence tools in the form of marketing automation can solve complex marketing problems. Analysis of Customer’s past behaviour can help prevent mistakes. With the help of AI, marketers can now automatically forecast the best time, channel and audience for their messages.
With AI, marketing has become more accurate and efficient, enabling companies to get more from their data and Customizing Digital Marketing plans according to business needs. Thus, More ROI(Return on Investment).
(4). Power of Social Media :-
Social Media an important medium for product discovery, sales and Lead Generation. Social Media is a great platform to gain genuine and quick leads levaraging the power of Facebook niche specific groups, Instagram Post, Twitter hashtags etc.
Social media networks such as Facebook, Instagram, Twitter and Linkedin provide companies with of information about who people are and what they’re interested in so that they can engage with consumers in a better way. Social Media can promote brand story quickly than any other marketing channel. Online Reputation Management uses the power of social media.
(5). Patience is the Key :-
We tend to forget that things take time because Rome was not built in a day. Similarly, main aim of Social Marketing is to establish Brand Loyalty. Social media is not a quick-fix marketing solution. With the amount of information circulating around the World Wide Web and immense competition in Social Media Marketing field, it can take a while for your company to reach the top.
Also it is practically impossible to focus on diverse number of Platforms like Facebook, Twitter, Google+, Pinterest, Instagram it is nearly impossible to use them all well.
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5 MUST HAVE MARKETING TRAITS IN 2018
Digital Marketing Trends in 2018 - Cloud Computing, Mobile Marketing, Artificial Intelligence. Social Media and Patience.