A Google penality is negative impression of google on a website which do not follow Google Webmasters Guidelines. Penality can also be imposed if one uses Black Hat SEO techniques to promote website. Moreover, action can be taken via Google Algorithm Updates. Example of that would be, Google Penguin Update collectively penalised websites which purchased backlinks from third party sites.

Now, here are some simple mistakes to avoid or you will get penalised by Google :-

1.Buying Links : Buying links from third party site will surely harm search engine ranking because it is an attempt to manipulate PageRank.

2.Duplicate Content : Make sure Content is Unique and high quality. Any Duplicate content leads to darker side because “Content is King”.

3.Internal 404 : Internal 404 is a serious problem. Make Sure that all the 404 pages are removed to avoid any manual action by Google.

4.Links from Sites in Other Language : Google thinks users generally prefer one language, so linking sites to another language website will not provide an Advantage to users.

5.Keyword Stuffing : Keyword Stuffing means using a keyword excessively. Excessive use of keywords is termed as a weird activity by Google and should be avoided at all cost.

6.Missing Sitemap Data : Google uses Sitemap to index pages of a website. XML sitemap should be available and up to date.

7.Hidden Links and Content : Anything that is hidden is considered suspicious by Google. Avoid Hidden Links and Content to stay safe in Google Search Engine Result Pages(SERPs).

8.Robots.txt Error : Robots.txt is a text file which tells Google which page should not be crawled. Excessive blocking can lead to Google’s Penality.

9.Website Speed : If your website is slow, users will get frustrated and subsequently Bounce Rate will increase. So, Speed of website should also be taken into account.

10.Fast Link Building : Everyone wants to rank their website as soon as possible. Back-linking is the method to increase Domain Authority. Link Building should be done at optimal pace, as quick link building is a sign-of Automation.

11.Link Wheel : Link Wheel is a Black Hat Technique in which several similar themed websites get together and create a circle of links. So website A links to website B which links to website C which then links back to website A. Link wheels can contain any number of websites from the three in this example upwards.

12.Excessive Meta Keywords : Excessive use of meta keywords manipulate Webmasters Guidelines and it is considered a bad SEO practice. Meta Keywords should not be used more than 5 per page.

13.Excessive Outbound Links : Link Building Should be Natural. Too many outbound links raises eyebrows of link swapping with people for Mutual Benefit.

14.Redirection : If Google penalise your site, using a 301 redirect would transfer penality to new location. The penality persists even if redirection is removed after sometime. This should be totally avoided.

15.Error Codes : Apart from 404 Status code, Google also abhors 302 (temporary redirection) code. Instead of 302, 301 should be used. Other HTTP status code error should be taken seriously.

16.Mobile Unresponsive Sites : Mobile Friendly website is an important factors nowadays. Websites which are poorly designed and mobile unfriendly loses a significant amount of credibilty in SERPs.

17.Domain with Bad Reputation : Domain with a bad history will surely effect your website. Make sure proper Reseach & Development is carried out before developing your website.

18.Excessive ADs : Online Advertisements are a part and parcel for revenue generation. But, ADs should not dominate page content as it frustrates user. Spamming chance becomes higher.

19.Beware of Magical Tricks : Ranking high in google is not a one night game. Significant amount of time is required to increase Domain authority. Beware of resources which claims to rank on first page of Google in 24hours/48hours.

20.Doorway Pages : Doorways Pages are sites optimised for a single keyword or Search Query which funnel users to another site. This leads to pages which are not useful to users. Read more about Doorway pages 

21.Spun Content: Content Spinning is considered a bad practice. changing other publisher’s Content by means of plagiarism or using synonyms leads to heavy penality.

22.Over use of Anchor Text : After Google rolled out Penguin Update in late 2012, overuse of Anchor text is highly discouraged and should not be overdone.

23.Footer Links : Footer links are bad for SEO when linking to other sites since they create huge number of links with the same anchor text. It’s an old SEO tactic that is obsolete.

24.Website Request Timeout : When a website goes down, it frustrates user as well as search engine. If Google can’t find your site, it would not index and avoid sending visitors to a dead end.

25.Affiliate Links : Google does not oppose Affiliated Links. But high number of Affiliated Links raises suspicion that content is not up to mark and can prompt Google to take manual action.

Summary
AVOID THESE SIMPLE MISTAKES OR GET PENALISED BY GOOGLE
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AVOID THESE SIMPLE MISTAKES OR GET PENALISED BY GOOGLE
Description
A Google penality is negative impression of google on a website which do not follow Google Webmasters Guidelines. Penality can also be imposed if one uses Black Hat SEO techniques to promote website. Moreover, action can be taken via Google Algorithm Updates. Example of that would be, Google Penguin Update collectively penalised websites which purchased backlinks from third party sites.
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MakeUBIG
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